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Public relation practicespublic relations practices. Isbn 97811144429 public relations cases 9th edition direct. Grady college of journalism and mass communication the university of georgia allen h. Primarily using public relations society of america awardwinning cases, public relations cases, ninth edition, presents a clear theoretical grounding in the major areas of public relations. We are pleased to present fifteen case studies which we hope you find interesting, informative, and useful. This marketleading text facilitates and enhances students ethical awareness by providing a comprehensive introduction to the theoretical principles of. Fifteen case studies in institute for public relations.
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